PENNYMATTERS

Helping Businesses Grow Better.

We help businesses strengthen sales, develop people and create new opportunities through practical, connected growth solutions.

01 B2B Sales
02 Workforce Development
03 Talent Recruitment
04 Credit & Risk
05 Corporate Partnerships
About Pennymatters

Growth needs more than a good idea. It needs the right people and execution.

Hello Penny Sdn. Bhd. is a business growth and consulting company focused on helping organizations scale through tailored strategies and execution excellence.

Through our core brand, PennyMatters, we support SMEs and corporations in achieving sustainable revenue growth.

PennyMatters business partnership
PennyMatters team collaboration
PENNYMATTERS

Building Growth.
Driving Results.

STRATEGY. PEOPLE. EXECUTION.
OUR VISION

To become a leading B2B Growth & Sales Consulting Firm in the region.

OUR MISSION
01

Sales Acceleration

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02

Talent Development

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03

Strategic Partnerships

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04

Financial & Risk Solutions

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03 Our Solutions

Solutions designed around business growth.

PennyMatters brings together five connected business solutions covering people development, risk, sales execution, talent and partnerships.

Workforce <br>  Development

Workforce
Development

PEOPLE

Upskill your teams with targeted training programs and HRDF-funded solutions.

Credit & Risk Solutions

Credit & Risk Solutions

RISK

Manage financial risk, debt recovery and credit assessment effectively.

B2B Sales Outsourcing

B2B Sales Outsourcing

SALES

Extend your sales capacity with dedicated, results-driven sales professionals.

Sales Talent Recruitment

Sales Talent Recruitment

TALENT

Source, screen and place qualified sales talent
across industries.

Corporate Partnerships

Corporate Partnerships

PARTNERSHIPS

Build strategic alliances to unlock new markets and revenue channels.

HRDF-Claimable Training

Build skills that move your workforce forward.

Course Options
0 +
Training Categories
0
HRDF Claimable
0 %

01

Management & Professional Development

Practical programmes designed to strengthen professional, operational and leadership capabilities across your organisation.

ONLINE OR PHYSICAL BEGINNER TO ADVANCED 9 FUNCTIONAL DOMAINS
E-Invoicing Implementation & Planning
1–2 Days
Finance / All Staff
E-Invoicing Enhancement & Updates
1 Day
Finance / Accounts
E-Invoicing Comprehensive Guide
1 Day
All Staff
SME Tax Fundamentals
1 Day
SME Owners / Finance
Financial Statement Analysis
1 Day
Managers / Executives
Employment Act 1955 (Revised 2022)
1–2 Days
HR / Supervisors
Termination & Dismissal (IR)
1 Day
HR / Managers
Payroll Administration & the Laws
1–2 Days
HR / Payroll
HR for Non-HR Managers
1 Day
All Managers
Performance Appraisal & KPI Setting
1 Day
Managers / HR
Anti-Bribery & Anti-Corruption (ABAC)
1 Day
All Employees
Personal Data Protection Act (PDPA)
Half Day
All Employees
Occupational Safety & Health (OSH)
1–2 Days
All Employees
ESG & Sustainability Fundamentals
1 Day
Managers / Executives
Corporate Governance Essentials
1 Day
Senior Management
Sales Excellence & Closing Techniques
1–2 Days
Sales Teams
Customer Psychology & Experience Design
1 Day
Sales / Service
Key Account Management
1 Day
Senior Sales / BDM
Negotiation & Persuasion Skills
1 Day
Sales / Managers
Customer Service Excellence
1 Day
Front-line / Service
TikTok Mastery for Business
1 Day
Marketing / SME Owners
CapCut Video Editing for Business
1 Day
Marketing / All
Digital Marketing Strategy
1–2 Days
Marketing Teams
Content Creation & Copywriting
1 Day
Marketing / Comms
Google Ads & Meta Ads Fundamentals
1 Day
Marketing / Digital
ChatGPT & Generative AI for Work
1 Day
All Employees
Cybersecurity Awareness
Half Day
All Employees
Microsoft Power BI for Business
1–2 Days
Analysts / Managers
Power Automate & Workflow Automation
1 Day
Admin / Operations
Data Analytics for Decision-Making
1–2 Days
Managers / Analysts
Excel Essentials for Beginners
1 Day
Admin / Support
Advanced Excel & Data Analytics
1–2 Days
Intermediate Users
PowerPoint Essentials
1 Day
All Staff
English Writing Skills for Business
1–2 Days
All Levels
Minute Writing & Report Writing
1 Day
Admin / Executives
Project Management Fundamentals
1–2 Days
Project Teams
Agile & Scrum Methodology
1–2 Days
Project / IT Teams
Supply Chain & Procurement Basics
1 Day
Operations / Logistics
Problem Solving & Decision Making
1 Day
All Employees
Time Management & Productivity
1 Day
All Employees
DISC: Managing People & Personalities
1 Day
Managers & Teams
Leadership Skills for Managers
1–2 Days
Managers / Team Leads
Critical & Creative Thinking
1 Day
All Employees
Presentation Skills & Public Speaking
1 Day
All Employees
Business Communication & Negotiation
1 Day
Managers / Executives

02

Wellness & Preventive Health

Practical wellness programmes designed to support employee well-being, manage fatigue and encourage sustainable workplace performance.

Physical or Virtual All Employees HRDF-Claimable
▼
HRDF: PERSONAL EFFECTIVENESS

TCM & Aromatherapy Stress Relief Workshop

Discover natural stress-relief practices through Traditional Chinese Medicine principles and aromatherapy techniques. Ideal for burnout prevention and overall workplace well-being.

Key Learning Outcomes
Stress management techniques
Relaxation & mindfulness practices
Emotional balance awareness
Workplace well-being strategies
Target: All employees, Managers
Level: No prior experience needed
HRDF Area: Personal Effectiveness
Format: Physical or Virtual Class
✦
HRDF: PERSONAL EFFECTIVENESS

Workplace Wellness & Energy Management

Empower employees with practical wellness knowledge to sustain peak performance, manage fatigue and build healthy daily work habits.

Key Learning Outcomes
Healthy lifestyle habits
Energy optimisation at work
Fatigue & burnout prevention
Sustainable daily productivity
Target: All employees
Level: No prior experience needed
HRDF Area: Personal Effectiveness
Format: Physical or Virtual Class

03

Team Retreats & Rejuvenation

Facilitated experiences designed around connection, leadership alignment, team energy and workplace well-being.

Physical Facilitated Customised to Your Team
01

Team Rejuvenation &
Connection Retreat

A structured retreat focused on rebuilding team bonds, informal connection, and restoring collective energy.

Programme Outcomes
Relaxation & informal bonding
Renewed collective team energy
Improved cross-team rapport
Shared team identity & morale
Audience: Cross-functional teams
Level: Open to All Levels
HRDF: Personal Effectiveness; Communication
Format: Physical — Facilitated
03

Wellness-Inspired Team
Retreat

A holistic retreat combining wellness activities, team bonding experiences and mental recharge opportunities.

Programme Outcomes
Mental refresh & recharge
Morale & positivity building
Team well-being enhancement
Work-life harmony awareness
Audience: Departmental teams
Level: Open to All Levels
HRDF: Personal Effectiveness
Format: Physical — Facilitated
Find Your Fit

Who is this for?

Match the right training programme to your team’s role, responsibilities and development goals.

01

Finance & Accounts

E-Invoicing
SME Tax Fundamentals
Financial Statement Analysis
Excel & Data Analytics
PowerPoint Essentials
02

HR & People

Employment Act 1955
Termination & Dismissal
Payroll Administration
DISC: Managing People
Performance Appraisal
03

Sales & Business Dev

Sales Excellence
Customer Psychology
Key Account Management
Negotiation Skills
TikTok / Digital Marketing
04

Operations & Admin

Excel Essentials / Advanced
Project Management
Agile & Scrum
Supply Chain Basics
Time Management
05

IT & Digital Teams

ChatGPT & Generative AI
Cybersecurity Awareness
Power BI & Data Analytics
Power Automate
Digital Marketing Strategy
06

Leadership & C-Suite

Leadership Skills for Managers
Critical & Creative Thinking
ESG & Sustainability
Corporate Governance
Leadership Retreat
07

All Staff

Anti-Bribery (ABAC)
PDPA Awareness
Occupational Safety (OSH)
Presentation & Public Speaking
Wellness Programmes
08

Marketing & Comms

TikTok Mastery
CapCut Video Editing
Content Creation
Digital Marketing Strategy
English Writing Skills
How It Works

Simple 5-Step Enrolment Process

01

Initial Consultation

Meet your Hello Penny consultant to discuss training needs, headcount, and your HRD Corp levy balance.

02

Programme Selection

Browse the available courses across 3 categories and match the right programme to your team's goals.

03

HRDF Levy Check

Your HRD Corp balance is verified and the appropriate claim arrangement is recommended.

04

Enrolment & Sign-off

Complete the enrolment form and Training Authorisation Agreement with Smart Seed Consultancy.

05

Training & Claim

Smart Seed delivers the programme and manages the full HRD Corp claim submission on your behalf.

Explore the Full Training Catalogue

View the complete course catalogue for programme options, duration, target participants, learning outcomes and HRDF information.

04 Why PennyMatters
BUILT AROUND WHAT MATTERS.

Sustainable growth comes from how strategy is executed.

We combine practical thinking, strong partnerships and disciplined execution to help businesses move forward with purpose.

01
01

Growth-Driven

We focus on measurable business results.

02
02

Integrity First

We build trust through transparency and accountability.

03
03

Client-Centric

Every solution is tailored to real business needs.

04
04

Partnership
Mindset

We grow together with our clients.

05
05

Execution
Excellence

Strategy means nothing without results.

05 Who We Work With

Built for businesses ready to grow.

PennyMatters works with businesses and organizations across different growth needs — from sales expansion and workforce development to financial and strategic support.

01
01 PRIMARY FOCUS

SMEs

Supporting growing businesses with integrated solutions across sales, people and business development.

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02
02 OUTSOURCED SALES

Corporates

Helping established organizations extend sales capacity and unlock new growth opportunities.

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03
03 HRDF ECOSYSTEM

Training Providers

Building stronger workforce development opportunities through training collaboration and HRDF-related solutions.

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04
04 RISK & CREDIT

Financial & Credit Companies

Supporting organizations across credit, financial risk and business growth needs.

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06 OUR TEAM

Meet the people behind PennyMatters.

Bringing together expertise across sales, financial strategy, workforce development and corporate partnerships.

Penny Lee

Penny Lee

FOUNDER & GROWTH STRATEGIST

B2B Sales Specialist

Training & Development Consultant

Corporate Partnership Builder

01
Jimmy Ang

Jimmy Ang

CHIEF FINANCIAL OFFICER

Financial Strategy

Risk Management

Corporate Governance

02
Stanley Chu

Stanley Chu

SALES & PARTNERSHIP DIRECTOR

B2B Sales Growth

Strategic Partnerships

Client Development

03
Melissa Ooi

Melissa Ooi

VP, HRDF & WORKFORCE DEVELOPMENT

HRDF Solutions

Workforce Training

Programme Development

04
CLIENT TESTIMONIALS

Trusted by businesses that value growth.

Alex T.
Alex T.
Managing Director
PennyMatters helped us bring greater structure and direction to our sales approach. What impressed us most was how practical the team was — they took the time to understand our challenges, identify the gaps and turn strategy into clear actions that our team could actually execute.
Michelle L.
Michelle L.
Corporate · Professional Services
The team understood that training needs to create real value for the business, not simply fulfil a requirement. PennyMatters helped us approach workforce development with clearer objectives and a stronger connection between employee development and overall business performance.
Daniel K.
Daniel K.
B2B · Commercial Services
Working with PennyMatters gave us the additional sales capacity we needed while allowing our internal team to stay focused on core priorities. Communication was clear, the collaboration was flexible, and their team worked closely with us throughout the process.
Rachel N.
Rachel N.
Corporate · B2B Services
PennyMatters took the time to understand the type of sales talent that would actually fit our business and commercial goals. The process was focused and relevant, helping us spend more time speaking with candidates who matched what we were looking for.
Jason W.
Jason W.
SME · Trading & Distribution
What we appreciated most was the practical way PennyMatters approached our credit and risk requirements. Instead of looking at the issue in isolation, the team considered our wider commercial needs and helped us gain better clarity on the areas that required attention.
Amanda C.
Amanda C.
General Manager
PennyMatters brought a genuine partnership mindset to the conversation. They took the time to understand where we wanted to grow, connected different business needs and helped us explore opportunities beyond the immediate project.
Contact Us

Let's turn your next opportunity into growth.

Whether you’re looking to strengthen sales, develop your workforce, recruit the right talent or explore new partnerships, let’s start the conversation.